Our bestselling self-adhesive name labels are ideal for clothes and everyday belongings. They can withstand washing machine and dishwasher cycles at up to 60°C.
Product information
Each set contains 120 name labels, measuring 3 × 1.3 cm.
Name labels for clothes, shoes and school supplies
If you’ve got kids in nursery or school, you’ll know how much there is to keep track of. Our name labels are our most popular product, ready to label anything from clothes to water bottles. The name labels are self-adhesive and can withstand both washing machine and dishwasher cycles at up to 60°C. Ideal when there’s plenty to label.
Let your little one design their own name labels
Lots of kids enjoy being part of the design process. With us, you can create labels that reflect your child’s personality and interests. Choose from tons of different motifs – from sweet bunnies to cool diggers. When children choose their own design, it becomes much easier for them to spot their belongings, whether it’s the lunchbox, school bag or coat in the cloakroom.
It makes keeping track of everything that goes to school or nursery one less thing to worry about.
Instructions
How to apply your name labels
Make sure your name labels stay put the first time. It’s quick — just follow these steps.
Before you start
The surface must be clean, dry and free from any dust or grease.
For clothing, apply the label to the synthetic care label or another smooth synthetic patch sewn into the garment. Do not apply it directly to the fabric.
For lunchboxes, water bottles or toys, wipe the surface first to remove any grease.
Apply to clothes
Find the care label inside the garment — it’s usually a smooth, synthetic patch.
Peel the name label from the sheet, taking care not to touch the adhesive backing.
Place it flat on the care label, making sure no edges fold over.
Press down firmly to remove any air bubbles.
Leave for 24 hours before washing so the adhesive can fully cure.
Once cured, the labels can handle washes up to 60°C, tumble drying and dishwasher cycles.
Apply to belongings
Make sure the lunchbox, bottle or toy is clean and dry.
Peel off the label and stick exactly where you want it.
Press down firmly and smooth out any air bubbles.
Wait 24 hours before exposing the label to water.
Tip: Keep a few extra name labels in the school bag so you always have one to hand.
FAQs
How long does delivery take?
Delivery via Royal Mail is free. Orders usually arrive within 3-6 working days, straight through your letterbox.
Can I have different names on the same set?
All labels in a set come with the same text. If you're labelling for siblings, initials or surnames work well. For shared items, you could use the nursery's or school's name or phone number.
Are the name labels waterproof?
Yes! Our name labels are designed to withstand washing machine and dishwasher cycles at up to 60°C. Apply them to a clean, smooth surface and leave for 24 hours before exposing the label to water.
What can I label with name labels?
Most smooth surfaces work — synthetic care labels in clothes, as well as backpacks, lunchboxes, water bottles, shoes and more. Avoid sticking them straight onto fabric or cotton care labels (they'll come off in the wash). For these items, choose our iron-on labels instead.
How big are the labels?
Each label measures 1.3 cm x 3 cm — small enough to be discreet, but big enough to read easily.
Can I take them off again?
Yes. Lift one corner with your fingernail or a pair of tweezers, then peel the label away gently.
Will they stay put inside shoes?
They will, as long as you avoid the insole — that gets the most wear. Stick them on the inside of the shoe or on the tongue instead.
Are they made from safe materials?
Absolutely. Our labels are free from phthalates, BPA and PFAS. We also test our products regularly under REACH and Prop65 standards.
Can I change my order after placing it?
We start production right away, so there's only a small window for changes. If you have an account, log in to see whether changes are still possible. Once your label has been printed, we can't undo it.
Customer reviews
Customer reviews
RealReviews by Lipscore™ means that all ratings and reviews collected by Lipscore are 100% genuine, written by real buyers, unedited, and verified with their identity. Click the logo to read more.
★★★★☆★
4.7
Based on 10,727 votes and 6,836 reviews
Filter:
Sort:
★★☆☆☆
Marion M.9 October 2026
Verified
Verified purchase
It was possibly my fault, but the picture of the labels suggested they were much bigger than they turned out to be. With a long name to put on them, the writing was tiny. And also from the advert, I assumed there would be a selection for colours but there was only one. On the whole, I was very disappointed, but as I say, perhaps the fault was mine. Still the advert could have been more explicit on sizes, colours and advice on size with the name I wanted printed would have been helpful
Reply from store:13 October 2026
Thank you so much for your feedback, Marion!
We are very sorry to hear that your name labels do not meet your expectations!
The exact size of the labels is mentioned on the page where you ordered and you can view the final design and layout of your name labels in the product preview after creating them. Nevertheless, we are very sorry that you are not 100% satisfied with the final product! We sincerely hope that you will still enjoy using your name labels 🥰
★★★★☆
Jodie H.31 July 2026
Verified
Verified purchase
We bought three sets of labels, one for each of our children, and the quality is brilliant. They look great and really do stay put, as long as you follow the application instructions properly. Unfortunately, the delivery time really lets them down. Ours took over three weeks to arrive, which is far too long for a relatively small order of name labels. I’d happily recommend the actual product, but definitely order well in advance because the lead time is a shocker!
★★★★★
Hannah H.3 October 2026
Verified
Verified purchase
I don’t usually write reviews but these are so excellent I felt like I needed to! Still look brand new after many washes and still look like I’ve just stuck them on! I will absolutely be buying more for my other daughters things!
Stays put through washing and everyday use.
Stick on. No sewing, no ironing.
Trusted by over a million families since 2017.
★★★★★
Hannah H.3 October 2026
Verified
Verified purchase
I don’t usually write reviews but these are so excellent I felt like I needed to! Still look brand new after many washes and still look like I’ve just stuck them on! I will absolutely be buying more for my other daughters things!
★★★★★
Erika F.14 October 2026
Verified
Verified purchase
Have used the labels for a few weeks now, and washed the clothes multiple times on 40 degrees ane ran through drying cycle on extra dry settinf, and all of the labels have stayed on as well as not faded at all. Great product!
Based on 14,111 votes and 1,675 reviews
RealReviews by Lipscore™ means that all ratings and reviews collected by Lipscore are 100% genuine, written by real buyers, unedited, and verified with their identity. Click the logo to read more.
Filter:
★★★★★
Ingrid M.12 October 2026
Verified
Verified purchase
No problemos
★☆☆☆☆
Nanna S.5 October 2026
Verified
Verified purchase
I haven’t reserved my order yet….
Reply from store:6 October 2026
Hi Nanna, although it fortunately doesn't happen often, international mail can sometimes take a little longer. We're so sorry you've been affected by this! We'll of course make sure you're taken care of and are reaching out to you directly by email 😊
★★★★★
Mary L.5 October 2026
Verified
Verified purchase
Amazing customer service and the bottles are great quality. I highly recommend these
Manage consent
To provide the best experience, we use technologies like cookies to store and/or access device information. Consenting to these technologies allows us to process data such as browsing behaviour or unique IDs on this site. Not consenting, or withdrawing your consent, may affect certain features and functions.
Necessary
Always active
Technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the user, or solely for the purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
Technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
Technical storage or access used exclusively for statistical purposes.Technical storage or access used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance from your Internet Service Provider, or additional records from a third party, information stored or retrieved solely for this purpose cannot usually be used to identify you.
Marketing
Technical storage or access is required to create user profiles, to send advertising, or to track the user on a website or across several websites for similar marketing purposes.